Better Consumption

We encourage healthier eating and drinking practices

We lead information programmes on achieving healthy diets and lifestyles, so that our impact can be greater than just acting through our products. 

We develop our consumer programmes in collaboration with expert partners and social enterprises, and support professionals by sharing knowledge and developing programmes that promote healthy, sustainable lifestyles. Partnering with patient groups and charities, we support patients with lifelong health conditions and engage with local government to shape the public health policy agenda. 

Helping to tackle diet-related diseases and drive healthier, more sustainable eating and drinking habits across the UK will continue to be essential to our mission.  We have highlighted some of our programmes below.


DANONE NATIONS CUP

The Danone Nations Cup is the largest football tournament for children aged 10-12, promoting healthy habits and inspiring children to become world citizens. For over 20 years, the Danone Nations Cup has allowed kids from all over the word to discover new places and cultures whilst promoting respect, humanism, fair play and openness.

better consumption girls

Partnering with the English Schools' Football Association

In the UK, Danone has partnered with the English Schools’ Football Association to run the Danone Nations Cup. Every year around 4,000 primary schools compete in the U11 national tournaments, culminating in the Danone Nations Cup England Final. Learn more here.


EAT LIKE A CHAMP

Danone's UK schools programme Eat Like A Champ offers free resources for six curriculum-based lessons, aimed to inspire 9-10 year olds to live healthier, more sustainable lifestyles. 

Collaborating to develop an educational programme

Collaborating to develop an educational programme

 The programme content was refreshed in 2020 in collaboration with the British Nutrition Foundation, British Dietetics Association, and sustainability experts Hubbub. Since its launch in 2010, over half a million children have been part of the Eat Like A Champ programme.. Learn more here.


MALNUTRITION

What is malnutrition? Malnutrition is a serious condition that occurs when a person’s diet does not contain enough nutrients, or the right balance of nutrients, to meet the demands of their body*. This can affect growth, physical health, mood, behaviour and many of the functions of the body. Although there are varying issues that can contribute to it, most malnutrition is disease-related. It can affect a range of patients with both acute and chronic conditions, from rarer genetic conditions to more prevalent conditions like cancer, cardiovascular disease and chronic obstructive pulmonary disease (COPD).

In the UK today, malnutrition is still going undetected and untreated. It is estimated that 3 million** people are malnourished or at risk of malnutrition. This represents a major health issue for individual patients and has economic consequences for the NHS. The annual associated costs are an estimated £23.5 billion which is approximately 15% of the health and social care budget**..

Nutricia has world-leading expertise in preventing and managing disease-related malnutrition in clinical settings, backed by our significant research capabilities. To help tackle malnutrition in the UK, we want malnutrition to be everyone’s responsibility and screening to be made mandatory in all care settings. We believe in providing medics, GPs, and pharmacists with more comprehensive and consistent information so that they can better identify malnutrition and implement appropriate care plans early.

*Elia, M (2003) The ‘MUST’ report. Nutritional screening for adults: a multidisciplinary responsibility. BAPEN

**Elia M, on behalf of the Malnutrition Action Group (BAPEN) and the National Institute for Health Research Southampton Biomedical Research Centre. The cost of malnutrition in England and potential cost savings from nutritional interventions (full report). 2015.

Providing specialist support in community settings

Nutricia supports 30,000 people who are enterally tube fed at home, saving the NHS over £40 million through the service provided in our contract areas across hospitals and community settings.  In 2019, Nutricia Homeward nurses carried out over 192,000 interventions across the UK.